Idea napkin no. 2

1. As I stated in the first idea napkin, I am Brandon Smiley. I have worked in business jobs such as banking at Capital City Bank for a summer, and I got to learn a lot about the operations of a bank and the process of approving loans.  Along with that, I learned how employee client relationships are formed and kept.  I personally love make a impact on other people's lives, and to see that impact take shape.  This is why I would think the this delivery service idea would be so awesome.  The idea would allow people to go about their plans uninterrupted.

2. I am offering a delivery service for department stores like Home Depot, Walmart, and Best Buy in Gainesville, Florida.  As of right now, the only local delivery services that deliver unmet needs within an hour or two are food delivery services like Gainesville2Go or Doorstop Delivery.  Smiley's Delivery will extend these services to electronics, furniture, household items, and crafts.

3. In my last idea napkin, I talked about how this service can be used by both students and working adults for time convenience.  However, being based out of Gainesville, I have realized that the main focus should be on students. Gainesville's population is about 127,500.  There are about 75,000 students at the University of Florida and Sante Fe colleges alone.  That is over half of the Gainesville population which makes students the dominate target.  Also, many students may not have the luxury of having a car, which would make them perfect candidates for this delivery service.  

4. Customers will pay for this delivery service for multiple reasons.  First off and most imprtantly, customers will pay for the ime convenience.  This delivery service allows for people to get more things done throughout the day and not have to deal with traffic or department store crowds.  The service allows people to allocate time towards jobs rather than shopping.  Another reason is that people can tend to be lazy.  This service allows people to give into their laziness every once in a while.  If someone does not want to take the time to drive across town and would rather watch tv, this service allows them this option.  The last reason is stated in #3 as well.  For people without cars, this service allows them the chance to still get their supplies from these department stores without needing a friend to drive them around or paying for a taxi.

5. What sets Smiley's Delivery apart fro everyone else is the product of delivery.  All the other delivery services in Gainesville focus on food deliveries.  Our delivery service focuses on appliances.



I believer that all of these five elements work together to make a great start up idea.  I think if this were to become an actual service, their still needs to be more interviewing, trial runs, and research to see how successful the service can really be.  I received a lot of feedback from previous idea napkins and interviews.  From these I have adjusted some of my ideas and even known competitors.  I have extended the delivery service to crafts for those who are busy crafting arts for clubs, work, etc.  I have also taken account to the fact that Amazon could be a big competitor with their drone delivery service.  However, I believe we would still have competitive advantages over these drone delivery services. Our delivery service would be able to delivery much bigger an bulkier items and well as have a more speedy delivery process. Another possible red flag that was brought up was with these bulkier items, should their be a weight limit in the delivery process or an item limit.  Even big SUVs and trucks can only hold so much.  We would allocate cars to smaller deliveries and SUVs/trucks to bigger, bulkier deliveries.  In these bulkier deliveries, I believe that a weight/size limit must be enforced to ensure the order can be delivered.