1. The most surprising and interesting thing i saw during this weeks reading was the profitability chart. I was surprised to see that soft drinks are second in profitability behind security brokers and dealers. I was specifically surprised soft drinks had higher profitability than pharmaceuticals. I just imagined with the need of pharmaceuticals and the prices that it would be higher than soft drinks.
2. I wouldn't say that anything was necessarily confusing, but I would've liked more explanation on the 5 forces that shape competition industry chart as well as the return on investment chart. I just did not know exactly what company they were talking about and what the 5 forces chart meant.
3. I would ask the author to go over the charts again and just explain them in more detail especially the 5 forces chart.
4. Nothing i disagreed with just wanted more explanation on the charts. Was interesting the view of competition and substitutes and how much prices are affected by the competitors compliments and substitutes in the economy.
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