1. This weeks reading was really interesting. The main focus was on segmentation and this is what interests me. I never really knew how deep segmentation really goes in products. I have only really known the basic definition of segmentation-grouping similar items or target into segments. I never really thought of all of the tangibles that go into deciding what how many segments and why.
2/3.This chapter really didn't have anything very confusing to me. Everything was described thoroughly and enjoyed the reading. I would like ask the author about his experiences in his own entrepreneurship on segmentation, or his observations of segmentation. Is there a specific system to get the basics segmentation, and how do different business do different things to create different segments than their competition?
4, I had nothing wrong with this chapter. It was a good read and I probably learned the most and enjoyed this weeks reading the most
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