Interviewing Customers No 2

1.  Last week I went around town and interviewed potential customers about the opportunity about stress related to traffic.  What  learned from these interviews and research is that although there is a problem with traffic and the stress that comes from traffic, the business opportunities that stem from this problem are slim and require a lot of research and development cost.  This week, I decided to go off a completely new opportunity.  This opportunity stems from delivery services for department stores like Walmart, Home Depot, Lowes, etc.

2. Last time, I only interviewed students.  Now this can be effective because Gainesville's population is dominated by students, but this time, I am interviewing both students and working individuals to figure out what demographic this opportunity should target.

3.  Even though  changed my opportunity and the question's content were different, I also changed the style of questions I asked.  The first set of interviews, all my questions were yes or no questions and I did not get a full understanding of how the customers felt about the opportunity.  This time, I asked a mixture of yes and no questions and more in depth questions.  This allowed me to understand more about the customers instead of assuming.

5.  I learned that there is definitely an opportunity for this problem.  People think of services like Gainesville2Go and Doorstop Delivery as a convenience luxury. This luxury helps when people are busy and have other jobs they need to get done beforehand.  Extending this service to department stores allows people to conveniently get their jobs done as well as get the merchandise they need for the day.

6.  The advice i would give future students for interviewing customers is to practice your questions, be confident in yourself, and relax.  It is scary to put yourself out their and interview random people, but once you start, it gets a lot easier, and people are not as mean and scary as you think.